$35,000 Product Launch

Campaign Overview

Win Win Chick-N, a long-term client of ours, approached us with the objective of launching a new menu item. We collaborated on the development of a promotion for a 50% Off Fried Chicken Sandwich Launch Event.

To achieve this objective, we employed a multi-channel marketing approach, utilizing:

• Facebook Event creation and promotion
• Instagram Foodies & Sponsored Posts
• Paid Social Ads targeting specific demographics
• Promotion to our own Vancouver Foodies Group (with over 10,000 members)
• Email Marketing campaign targeting existing customers

Results

To achieve this objective, we employed a multi-channel marketing approach, utilizing:

• Facebook Event creation and promotion
• Instagram Foodies & Sponsored Posts
• Paid Social Ads targeting specific demographics
• Promotion to our own Vancouver Foodies Group (with over 10,000 members)
• Email Marketing campaign targeting existing customers

The campaign was a resounding success, with over $35,000 in sandwich sales generated from both Win Win locations within a two-week period. Additionally, the promotion was featured by one of Vancouver's leading media companies, DailyHive.

Before the campaign, Win Win was averaging 10-20 sandwiches sold per day at each location. Following the launch, sales skyrocketed to an average of 150-250 sandwiches sold per day at each location.

The campaign yielded a 23X return on ad spend (ROAS) from the paid advertising campaigns, making it an exceptionally successful campaign for the client.